UAE · Social commerce infrastructure
Fluence PayThe ultimate social
advocacy platform.
Automating customer advocacy at scale — rewarding real buyers for every authentic post.
12:36Good afternoon, Maya
Turn your voice
into value.
01 · The insight
Word-of-mouth has always been free — brands just never had a way to capture, verify, or reward it. Until now.
The market unlock
Everything required
already exists.
- 01Customers already post voluntarily
- 02Brands already hold transaction data
- 03Social proof drives GCC mobile-first purchases
- 04No platform closes the verified buyer → post → reward → repeat loop
02 · A two-sided failure
Influence is everywhere.
Infrastructure isn’t.
The customer-brand relationship is valuable, but today’s tools treat both sides as disconnected transactions.
For brands
Paid reach is expensive.
Organic reach is invisible.
- Manual outreach stalls past 20 creators a month
- Ad-hoc incentives leave no audit trail
- AED 15–50K influencer posts rent an audience once
- Traditional UGC tools collect; they do not activate
For consumers
Every organic post
earns zero recognition.
- Creator platforms require 10K+ followers
- Most Gen Z customers have 200–2K followers
- Loyalty points expire and feel disconnected
- Real influence remains unrecognized and unpaid
03 · Competitive landscape
Every alternative
misses the core loop.
Influencer platforms
AspireIQ · Grin · TribeHires strangers
Cashback & loyalty
Careem Pay · Fetchr RewardsRewards transactions only
UGC & review tools
Yotpo · Bazaarvoice · EmplifiPassive collection
Paid social ads
Meta · TikTok · GoogleChases strangers
Verified buyer authentic post automatic reward repeat purchase
04 · The product loop
One purchase.
Compounding influence.
Fluence Pay turns a verified customer into a measurable acquisition channel — in under 60 seconds.
Shop
Frictionless transaction flowA partner purchase triggers a verified transaction record.
Post
Social sharing activationThe customer posts and tags the brand. Fluence Score evaluates quality in real time.
Earn
Instant reward creditingCashback lands within 60 seconds — vouchers today, the NBF card from Q2 2027.
Repeat
Loyalty amplificationAI and gamification drive repeat sales and bring in new verified customers.
05 · The five-year vision
Not a SaaS tool that exits at 3× revenue. The financial layer of the GCC social commerce economy.
Advocacy automation
Brands turn customers into a scalable content channel.
Revenue: SaaS + pay-per-influenceConsumer financial product
The NBF card turns rewards into spending power; transaction, identity and social data power predictive loyalty.
Revenue: interchange + subscriptionsSocial commerce credit rails
High-score advocates access brand-funded credit. Fluence sits between how people spend and share.
Outcome: $2B+ exit or IPO06 · Business model
Five engines.
One data flywheel.
SaaS establishes recurring revenue. Payments, subscriptions and intelligence expand margin as network density grows.
1,100+ retained storefronts × $149/month
Blended distribution
1,100+ storefronts,
two routes to scale.
Single-location SMEs subscribe directly while multibrand retailers bring a minimum of 3–4 storefronts per account.
Single SME storesDirect subscriptions
Multibrand accounts3–4+ locations each
07 · Market size (2026–2032 runway)
A global shift.
A GCC beachhead.
Four converging budget pools create a durable runway—from today’s advocacy spend to a trillion-dollar social commerce infrastructure opportunity by 2032.
Four budget pools
- Influencer & UGC marketing
- Social media marketing and management tools
- Loyalty management software
- Digital coupons, cashback and rewards
GCC + UK + US
A focused 40% share of TAM across digitally mature markets where advocacy, loyalty and social commerce budgets are already converging.
Attainable market
UAE initial target, scaling across GCC markets, the UK and then US in the first 5 years.
08 · Traction & proof
De-risking the model
before the round.
National Bank of Fujairah
Co-branded prepaid card targeted for Q2 2027.
25 merchants active
QR flow, scoring engine and voucher redemption working.
Dubai Internet City
Operating structure validated inside the accelerator.
Operator-led support
Ex-Landmark, Google, NBF and AirPay leadership.
Commercial pipeline
Partnerships built
for distribution.
- NBF LOI signed; compliance review in progress
- Advanced discussions with Mastercard, Wi-Q and Foodics
- SP Jain and IIMA early-adopter reach
- Awarded Most Innovative Startup at an event hosted by Khaleej Times
- Selected for Falcons of Majlis, Dubai
09 · 24-month roadmap
From pilot to
Series A proof.
Each phase proves one layer: merchant willingness, repeat behavior, payment utility, then regional scalability.
Seed deployment
50 pilot storefronts · 25K active users
Prove the model
250 paying storefronts · first $500K ARR · 3+ case studies · retention cohorts · APIs live
Scale UAE
1,100+ retained storefronts · 100K users · ~$2M ARR
Series A
GCC expansion · 500K users · UK scoped · achieve EBITDA positive · raise $10M–$15M
Investor clarity. The $10M–$15M Series A target assumes a blended revenue mix across storefront SaaS, interchange and subscriptions — not storefront subscriptions alone.
10 · Leadership & advisory board
Built by operators.
Backed by specialists.
Founding experience meets deep banking, product, technology, retail and growth expertise.
11 · The ask
Pre-Seed · SAFE Note · 12 months runwayUSD 0
Use of funds
What this round proves
1,100+ paying storefrontsMerchant willingness to pay
100,000 active usersConsumer behavior loop
$2M ARRUnit economics close
NBF card liveBanking moat is real
Month 4–6 retentionMerchants renew without attribution